Behind the impossible, there is always a possible.
Axel ALLÉTRU
Take on the incredible challenge of participating in the Paris-Roubaix Challenge alongside Axel, a high-level paraplegic athlete!
Live a unique, extraordinary and emotional experience for the benefit of the ARSLA association.
The project #JEPEUX2025
Self-improvement, sharing and emotions: Axel ALLÉTRU's new committed challenge
Allow To everyone to live one of the oldest cycling races, The Paris-Roubaix challenge, by accumulating, all together, kilometers for the benefit of the ARSLA Association.
A committed athlete, Axel wants to make this new more collective and collaborative challenge by allowing anyone who wishes to ride with him, to prepare with him... to live an extraordinary experience “from the inside” and to donate €1 per km traveled!
What ambitions?
Bring a life to a experience for all and accessible to all!
Carrying a message together of inclusion and self-improvement
Driving ecologically and in favor of the ARSLA association ofOlivier Goy
10 REASONS to join the project
Increase its visibility
Develop its employer brand
Accompany the well-being in business
Develop team spirit and the collective
To raise awareness At disability, At sustainable development, to the CSR
Participate in a challenge to strong fame "otherwise"
Value your company's commitments
Engage his collaborators in a project that makes sense
Act in favor of the association ARSLA
Together, wear a strong message : “behind the impossible there is always a possibility”
FOCUS CHALLENGE
1km traveled = €1 donated
for the benefit of theARSLA Association
Collectively, let's break the record for km traveled! 💪
A chance encounter 
Axel ALLETRU meetsOlivier GOY, a committed entrepreneur and technology enthusiast, a father concerned about preserving his cocoon, a patient with an incurable disease, ALS.
Similarities in their backgrounds and commitments that bring them together.
Olivier is president of the ARSLA association, Axel wants to take advantage of surpassing oneself. It is quite natural that Axel ALLÉTRU's new challenge #JEPEUX2025 will benefit Olivier GOY's association:
Amyotrophic Lateral Sclerosis (ALS) or Lou Gehrig's disease is the most common motor neuron disease. The ARSLA Association supports research, helps patients, and raises awareness among professionals, public authorities and the general public. Would you like to know more? ARSLA Association
The team
Axel ALLÉTRU
Event Agency for Inclusion through Sport
Commercial and event contact
Armand GICQUEAU
armand@jko-sports.com
The assets
- 15K followers on instagram
- 12K followers on Facebook
- 11K LinkedIn followers
Significant media coverage of previous events
👉👉 more info HERE ! (cf. #JePeux2024).
Support from a team experienced in sporting events, inclusion through sport, disability, communication, press and media.
Example
the challenge #JEPEUX2024
"A adventure and some emotions crazy that gives sense to what I do”
“More than an extraordinary challenge, we have just shown, all together, that disability and performance can go together, that diversity and teamwork can go together, that sport and impact can go hand in hand! That these shared moments are sources opening, of cohesion, of positive emotions and lasting impact.”
180
Multi-media spin-offs
(Radio, web, print, TV, Social Networks)
10
Business Partners
107 072 238
by the media
200
guests present at the event
Contact Axel Allétru
Did Axel Allétru’s journey touch you? Did his fighting mentality fascinate you? Make your business seminar a success! Don't hesitate to book the next conference, Axel will be able to give your teams the motivation and inspiration they need to succeed. You can request their availability by filling out the contact form.
If you would like more information or have any questions regarding Axel's keynotes or partnerships, please do not hesitate to send us your requests.
* For all media requests, please address your requests via this form as well mentioning #media.
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