Goal : 100.000 TREES by 2024

In order to engage the employees of each partner company of the #Gogreen2024 project! Axel and his team distribute coupons in the form of a unique code made available to employees allowing them to plant a tree for free on the ReforestAction platform! The principle is simple: for each tree planted in partnership with Reforest'Action (guarantee of the seriousness and concrete impact of this project) you have a chance to be drawn to participate with Axel in the Reforest'Action day in 2021!

Planted Trees

Project display

How can I live my passion while taking environmental issues into account?

Today, I cannot conceive of my passion without taking into account environmental issues. Nature is essential to my balance. During my long months of convalescence after my accident in 2010, it was the natural spaces that allowed me to hold on, to recharge my batteries, to find the calm and energy I needed.

This is why I want to take a new turn in my practice with the #gogreen2024 project. By 2024 I want to reach the highest step of the podium in the premier category of the Dakar on a renewable energy vehicle.

I want to be part of the new generation of drivers who want to reconcile values and passion, commitment and sport.


Discover Axel at the wheel of a latest generation SUV electric vehicle. Performance and a futuristic design powered by two powerful electric motors for exceptional championships and for spectators and respectful of the most advanced ecological standards.

THE future shopping automobile is already there and Axel Alletru thus presents itself as a door standard a whole new way to practice this sport international and at the forefront of technical developments. On the circuit, off road or even on stage, follow the exploits of a determined competitor with an extraordinary journey in his brand new project: #GoGreen2024

Next upcoming events

Race calendar

Baja SSV Morocco 2022

From May 9 to 13 

The BAJA SSV MOROCCO was born from the desire to offer all SSV owners a competitive event. The courses are specially designed for SSVs and designed to optimize the handling capabilities and performance of SSVs in order to give competitors maximum driving pleasure. 

24H Paris

From September 17 to 18

The 24 Hours All-Terrain of France, directly inspired by endurance races on asphalt, comes from an original idea by Jean-Louis Dronne*. This is an endurance race of 4x4s and buggies over 24 hours, near Paris... ... Far from the asphalt, the 24H circuit evolves from hour to hour

Rally of Morocco 2022

From October 7 to 12

Morocco has always been a land of Raid rallying. The story began in 1982 with the arrival of Paris – Agadir, the first rally raid run in Morocco. The following year, the rally will take the name “Atlas Rally” and will become a flagship rally on the Rally Raids calendar which will see the best drivers and teams in the discipline compete.
It disappeared at the end of the 1990s before being reborn in 2000 under the name “Rallye du Maroc”. This rally immediately becomes the major rally in Morocco and once again welcomes the rally raid elite.

Dakar Rally 2023

(Date to come)

The Dakar Rally is a rally raid, created by Thierry Sabine and launched for the first time in 1978. It has been held every year since then between the end of December and mid-January.

Enduropale du Touquet 2023

(Date to come)

Extraordinary challenge: having never been able to participate in the Enduro du Touquet when I was young because you had to be 18 years old, being able to start on the beach with an adapted motorcycle, despite my accident, would be a dream come true . 

 Winner of the Dakar 2020

 In SSV T3.S Light TT series vehicles 

My exceptional godfather

Stéphane Peterhansel

What do you think of Axel Alletru?

 » We can no longer count his victories, on motorcycles or in cars, on the Dakar Rally and many other competitions all over the world. Wherever he goes, his name is synonymous with exploits, performance and excellence. “ 

A unique encounter and he became my godfather.
Thank you Stéphane PETERHANSEL for your support and your words.

What is your vision for the future?

“I think the time has come to move towards hybrid, to participate in this transition. The Dakar is also the best test for these technologies: the terrain is very moving, with a lot of resistance, which requires a lot of consumption. If it goes to the Dakar, it goes everywhere”

Other Support

Fabien GILOT

Olympic swimming champion

“I know Axel from having worked with him as an ambassador for the Nabaiji brand. Today a new page opens for him in motor sports, I am sure he will surprise people. »


Founder of Meetic and Serial Entrepreneur

“I naturally joined #jepeux2020 to cycle up Mont Ventoux and show my support for Axel, I can’t wait to see what happens next.”


3 times winner of the Enduropale du Touquet

“Knowing Axel since his childhood, his perseverance and his desire to always go further make me want to encourage him for his new project #gogreen2024.”

Contact Axel Allétru

Did Axel Allétru’s journey touch you? Did his fighting mentality fascinate you? Make your business seminar a success! Don't hesitate to book the next conference, Axel will be able to give your teams the motivation and inspiration they need to succeed. You can request their availability by filling out the contact form.

If you would like more information or have any questions regarding Axel's keynotes or partnerships, please do not hesitate to send us your requests.

* For all media requests, please address your requests via this form as well mentioning #media.

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