September 19 & 20, 2026
Behind the impossible, there is always a possible.
Axel ALLÉTRU
#JEPEUX2026 with Axel ALLETRU
The Audencia La Baule Triathlon – September 19 & 20, 2026
Young BMX champion, Axel becomes a paraplegic at the age of 20 while participating in the 2010 Motocross World Championships.
He rebuilt his life as a champion by becoming 12 times French champion, European champion and record holder in 50/100m freestyle with the French Swimming Federation swimming for disabled athletes.
It marks his return to motorsports in 2020 by becoming the First paraplegic driver to win a category ahead of able-bodied drivers in the Paris-Dakar Rally.
He reconnects in 2024 with the sport that brought him down by becoming the First paraplegic rider to take part in the Enduropale du Touquet alongside a thousand able-bodied motorcyclists. He crossed the first corner of the race (holeshot) in 2nd position.
Flashback #JEPEUX2025
Allow To everyone to live one of the oldest cycling races, The Paris-Roubaix challenge, by accumulating, all together, kilometers for the benefit of The Brain Institute.
A committed athlete, Axel wants to make this new more collective and collaborative challenge by allowing anyone who wishes to ride with him, to prepare with him... to live an extraordinary experience “from the inside” and to donate €1 per km traveled!
40
Multi-media spin-offs
(Radio, web, print, TV, Social Networks)
19
Partner companies
107 072 238
by the media
10 500€
Donated to the Brain Institute association
(Olivier Goy)
A Triathlon of considerable size S
September 19 & 20, 2026
Swimming : 750 m
Cycling: 15 km
Running: 5 km
Event with many committed partners: KPMG, Transport Bret, Ergo Concept, Medical Distributor, Motion…
The Audencia La Baule Triathlon
A successful event that leaves its mark on businesses:
“An incredible adventure and emotions that give meaning to what I do“
“More than just an extraordinary challenge, we have just shown, all together, that disability and performance, that diversity and teamwork, that sport and impact can go hand in hand!”
“These shared moments are a source of openness, cohesion, positive emotions and lasting impact.“
The project #JEPEUX2026
.A multi-company event initiated by Axel Alletru to push their limits as a team.
At the Audencia triathlon in La Baule, including and helping.
Sports ambassadors with disabilities.
An extraordinary, human-scale challenge, a turnkey solution for pushing your limits.
Donations given to a charity
An influencer campaign to boost your visibility
A press relations campaign to increase your brand awareness
An active networking opportunity with partner companies from diverse backgrounds.
Good times to share as a team
A “LEGENDARY” TRIATHLON:
CREATING AN EXPERIENCE FOR EVERYONE AND ACCESSIBLE TO ALL!
A concrete and committed project
Influential social networks:
19 K followers on Instagram
13K followers on Facebook
15K LinkedIn subscribers
Significant media coverage of previous events cf. #JePeux2025
The support of an experienced team in sports event management, experts in inclusion through sport, disability, and 360 communication
Saturday's program
3pm – 4pm Home & Welcome Message
Welcome message from Axel
A brief overview of the venue, program, and project
Welcome drink
Distribution of participation kits (outfits, schedule, etc.)
Event objectives: inclusion, cohesion, self-improvement
4pm – 6pm Meet your disability ambassador
Team-building activity focused on triathlon
6pm – 7:30pm Free time / settling into accommodations
7:30 PM – 8:30 PM Inspiring talks
8:30 PM – 10:30 PM Gala dinner and evening
A surprise awaits!
Sunday's program
7am – 8am Breakfast
8:30 Group briefing and warm-up
Event briefing
Reminders of the rules, safety, logistics…
Handover of sports equipment
Axel's message / start of the challenge
Group warm-up
9:30 Race start
Relay participation
Photo/video capture
1:00 PM – 2:00 PM End of the competition and awards ceremony
Souvenir group photos
Snack
The team
Axel ALLÉTRU
Contact Axel Allétru
Did Axel Allétru’s journey touch you? Did his fighting mentality fascinate you? Make your business seminar a success! Don't hesitate to book the next conference, Axel will be able to give your teams the motivation and inspiration they need to succeed. You can request their availability by filling out the contact form.
If you would like more information or have any questions regarding Axel's keynotes or partnerships, please do not hesitate to send us your requests.
* For all media requests, please address your requests via this form as well mentioning #media.
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